Touda® Artisans

Our concept is simple, yet truly special. For us, it’s all about people and art, about craftsmanship and good design. Quality & uniqueness make all the difference. Behind every product stands a talented artist or artisan who deserves fair recognition and appreciation for their work. In recent years, we embarked on a journey. Deep in the Atlas Mountains, we discovered a Berber rug unlike any we had ever seen before, crafted with a level of quality that left us in awe. That rug was the beginning of our journey into the world of craftsmanship. Today, together with a small number of families and artisan workshops, we create unique pieces in fair collaboration, one-of-a-kind treasures that can find a place in your home.

With love,
Your Touda Team

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From the journal

Boujaad rugs

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Our berber rugs

Manufacturing & Quality

Handcrafted

Pure handwork is of immeasurable value in the traditional making of Berber rugs, as it gives each knot the precision and care that make every piece truly one of a kind.

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tradition

Carefully tied knot by knot, this process takes time and is rarely found outside traditional settings, where families and small cooperatives carry the knowledge forward.

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Natural by nature

You can feel the difference in a genuine Berber rug. The pure, hand-processed wool is soft, durable, and full of character.
The sheep graze freely in the mountains almost every day and are sheared by hand by the families themselv.

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What our customers say...

Lene Horn

Beni Mrirt Diamonds

Der Teppich: schön, weich, einzigartig, wir sind begeistert.
Die Firma Touda: sympathisch, engagiert, unkompliziert, besser geht nicht.
Alles Gründe ein zweiten Teppich zu kaufen.

Alex R.

Beni Mrirt Lines

The most beautiful carpet we have ever had. It is soft and the quality is very good.
The advice from the Touda team is excellent and you can tell they really know their stuff and it's a passion.
Friends always ask me about the carpet and I can only recommend Touda. Thank you dear team!

Andrea

Beni Mrirt Diamonds

Wir haben über touda unseren Traum-Berberteppich für unser Wohnzimmer erhalten. Von der Bestellung, über die Farb- und Größenauswahl bis hin zum Transport hat alles perfekt geklappt!

Marco Hentschel

Beni Ourain

We can only recommend Touda’s service. Not only are we thrilled with our “Beni” in terms of quality and design, we are also impressed by the basic concept of purchasing an original that is traditionally manufactured and stands for fair and equitable payment. In addition, the always friendly and helpful contact should also be mentioned. So if you're looking for a real Beni Ourain, you're in good hands here.

Suzana Reutter

Beni Ourain

A heartfelt thank you to Ms. Rabih for the wonderful support and to the amazing woman who wove the rug. Truly beautiful work. The rug is absolutely stunning and has brought us so much joy from the very first day. It definitely won’t be our last. Keep up the great work!

Alla Emmerich

Custom made Beni Ourain

Dear Touda Team,
thank you for the beautiful Beni Ourain rug and the kind, professional support throughout.
I’m so happy everything went so smoothly, even though it was a custom order. 😊

Andrea

Beni Mrirt Diamond

We received our dream Berber rug for the living room through Touda and everything was perfect from start to finish!
From choosing the color and size to placing the order and delivery, the whole process went smoothly and effortlessly.

Jacqueline

Basket bag

I'm super happy with my order! Thank you so much for the amazing and incredibly kind customer support – all my questions were answered in advance (even with photos!).
It truly means a lot when a company takes that kind of time for their customers. The quality of my basket bag is excellent, and the price was very fair compared to other shops.
Thank you again! I’ll definitely be ordering again! 😊

Diana Bencun

Basket bag Basic

Very nice customer service, ordered goods arrived faster than expected, in top quality. I can only recommend.

Omar

Beni Mrirt rug

We are very happy with our custom oversized rug. Great team with very professional yet personal advice. Thank you!

Annika

Beni Ourain rug

We just received our second Beni rug and, once again, we're absolutely thrilled and in love! Such kind and responsive communication, and even our custom requests (and I can be quite particular and picky!) were handled quickly and professionally. Simply perfect!
We’d order again in a heartbeat, this definitely won’t be our last rug from Touda!

Sylvia Deloy

Custom made Beni Ourain

Our Beni Ourain rug arrived this week - custom-made exactly to our wishes. What can I say? It’s absolutely beautiful, just as we imagined it. Communication was excellent, with kind and knowledgeable support throughout.
We’ll definitely be ordering our next rug through Touda again. Thank you to the entire Touda team!