About Us
Founding & Vision
Imagine if every piece in your home could tell a story – a story of warm hands, centuries-old traditions, and the vibrant rhythm of Morocco. That is exactly what we want to bring to you with our creations: not mass-produced goods, but living artworks made from natural materials, patience, and devotion.
In 2010, we founded Touda® in Germany with this very vision. Our mission has always been to support families in the most remote regions of the Atlas Mountains – families who are often overlooked. Among them are rug-weaving women, shepherds, and wood artisans. They carry invaluable, deeply authentic knowledge, especially in the making of Berber rugs, and they urgently need fair and reliable partners to bring their craft to the world.
Who We Are
We are Sarah and Soufiane – and of course, our four children, who love to join us on our journeys through Morocco.
How did we discover Moroccan Berber rugs?
Soufiane himself is Berber, born and raised in the High Atlas region. On our very first family trips to Morocco, we came across the fascinating world of Berber rugs – especially the iconic Beni Ourain. That’s where our journey began: exploring their origins, traditions, and the stories woven into each piece.
The Search
On our journey, we encountered countless so-called “Beni Ourain” rugs – and just as many that had little to do with true tradition. It became clear: we had to dig deeper, back to the roots.
That path took us high into the Atlas Mountains, to the places where roads come to an end and traders rarely pass. Remote, raw, and untouched. And it was there that we finally found what we had been looking for: the authentic Beni Ourain, woven as it has been for centuries, crafted by hand in a way that speaks to the heart immediately.
Here, in these mountain homes, live families who are rarely reached by the outside world. They preserve a knowledge that is truly unique. Their rugs are born knot by knot, woven in the spirit of ancient tradition. And it is here that the origin of their unmatched quality lies – the essence of what makes a true original.
2025: Touda Goes International
We’ve made a heartfelt decision to relocate our base entirely to Morocco. This allows us to work more freely, support artisan families directly on-site, and grow even closer to our roots.
We’re also excited to welcome Amal Rabih, Soufiane’s sister, to the Touda team!
We know many of you value smooth and fast shipping. That’s why we’ve partnered with ARAMEX and chosen the DDP model, we cover all costs upfront. For customers in Europe and the USA, there are no additional charges upon delivery.
If you're ordering from another country, feel free to reach out, we’re happy to check the details for you!
Returns are possible as well.
If you have any questions, don’t hesitate to contact us, we’re here for you.
Mitteilung eingeben:
Beni Ourain
Der Beni Ourain ist ein Berberteppich aus dem Herzen des Mittleren Atlas Gebirge in Marokko. Die außergewöhnlichen Teppiche aus reiner Schurwolle werden bei uns noch ganz traditionell innerhalb der Berberfamilien gefertigt.
Beni Mrirt
Der Beni Mrirt Berberteppich stammt aus der Region Mrirt-Khenifra. Der Berberteppich ist, ähnlich dem Beni Ourain, mit sehr hochwertiger Wolle geknüpft, unsere Beni Mrirt werden noch traditionell in kleinen Kooperativen hergestellt.
Azilal
Der Azilal Teppich stammt aus der Region Tadla-Azila, der Ebene und dem Hohen Atlas Marokkos. Die Knüpfung der Azilal Teppiche besteht aus einem einfachen Knoten und einem typischen, kurzen Flor.
Kelim
Das Kunsthandwerk des Webens, vor allem das der Kelim Teppiche, ist noch in ganz Marokko verbreitet. Der Berberteppich wird flach gewebt in vielen zahlreichen Musterungen.
